Timeline

• What I need from you before Week 1:
• any moodboards
• logo file and fonts tat have been used
• links to any sites and online boutiques you like or admire

Week 1: Logo & Brand Audit

I will give you the first versions of the logo & brainstorm the brand-mark ( image )

I will look at the current website and look at how people use it ( if they can find everything )

I will check and compile all of the social media feeds that exist and put them in an easy to use Notion Board

• What you get after Week 1:
• a few logo versions
• a report on the current website on laptop and phone ( if there any inconsistencies or room for improvement ) based on how people use it when I ask and some personal observations
• a Notion Dashboard and lesson on how to use it
• What I need from you by Week 1:
• feedback on the logo
• all social media links to look at
• add me to the Canva and Shopify workspaces

Week 2: Logo, Competitives, User Research & Colors

We can continue versions of the logo

I will ask and survey people about their overall online shopping experiences ( ask people in the age demographic what they like to see on online boutiques and how they find them )